Pinkwashing (LGBT)

Anarcho-queer collective Mashpritzot hold a die-in protest against Israeli pinkwashing and the perceived homo-normative priorities of the LGBT support centre in Tel Aviv

Pinkwashing, also known as rainbow-washing,[1] is the strategy of promoting LGBT rights protections as evidence of liberalism and democracy, especially to distract from or legitimize violence against other countries or communities.[a] The concept has been used by Sarah Schulman in 2011 with reference to Israeli government public relations, and is related to homonationalism, the exploitation of sexual minorities to justify racism and xenophobia.[7] Pinkwashing is a continuation of the civilizing mission used to justify colonialism, this time on the basis of LGBT rights in Western countries.[8][9] More broadly, pinkwashing can also be defined as "the deployment of superficially sympathetic messages for [ends] having little or nothing to do with lesbian, gay, bisexual, transgender, and queer (LGBTQ) equality or inclusion",[10] including LGBT marketing.[11]

  1. ^ Rodríguez, Ashley (June 15, 2022). "What is Rainbow Washing? And Why You Should Prevent It During Pride Month". rockcontent.com. Archived from the original on June 22, 2023. Retrieved June 8, 2023.
  2. ^ Luibhéid 2018, p. 405.
  3. ^ Hartal 2020, p. 1.
  4. ^ Russell 2019, p. 185.
  5. ^ Wahab 2021, p. 850.
  6. ^ Ghosh 2018, p. 11.
  7. ^ Abdelmoez, Joel W. (2021), Rosenberg, Tiina; D'Urso, Sandra; Winget, Anna Renée (eds.), "Deviants, Queers, or Scissoring Sisters of Men?: Translating and Locating Queer and Trans Feminisms in the Contemporary Arabic-Speaking World", The Palgrave Handbook of Queer and Trans Feminisms in Contemporary Performance, Cham: Springer International Publishing, pp. 283–301, doi:10.1007/978-3-030-69555-2_16, ISBN 978-3-030-69554-5, S2CID 240561329, archived from the original on April 27, 2024, retrieved July 22, 2022
  8. ^ Ghosh 2018, p. 12.
  9. ^ Khalidi, Rashid (2018). "From the Editor". Journal of Palestine Studies. 47 (3): 5–8. doi:10.1525/jps.2018.47.4.5. S2CID 240300865. Archived from the original on January 20, 2022. Retrieved May 12, 2022.
  10. ^ Russell 2019, p. 182.
  11. ^ "Profit From Pride – Pinkwashing as Part of Modern Marketing". pressrelations Blog. August 27, 2020. Archived from the original on July 7, 2022. Retrieved May 12, 2022.


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