Pluto TV

Pluto TV
	Logo used since 2024
Type of business	Subsidiary
Type of site	Entertainment; OTT platform;
Available in	Danish; English; Finnish; French; German; Italian; Norwegian; Portuguese; Spanish; Swedish;
Founded	August 1, 2013
Headquarters	United States:; West Hollywood, California; Canada:; Toronto, Ontario; Europe:; Berlin, Germany;
Area served	United States; Canada; Brazil; Latin America; Argentina; Most of Europe; United Kingdom; Australia (via 10Play);
Owner	Paramount Global
Founder(s)	Tom Ryan; Ilya Pozin; Nick Grouf;
Key people	Tom Ryan; (President/CEO); Jeff Shultz; (CBO); Olivier Jollet; (Managing Director, Pluto TV Europe);
Products	Streaming media; Video on demand; Television on demand;
Parent	Paramount Streaming
URL	pluto.tv
Advertising	Supported
Registration	Optional
Users	80 million monthly active users (as of April 1, 2023)
Launched	March 31, 2014

Pluto TV is a free ad-supported streaming television (FAST) service owned and operated by the Paramount Streaming division of Paramount Global.^[1]

Co-founded by Tom Ryan, Ilya Pozin and Nick Grouf in 2013 and based in Los Angeles, California,^[2] Pluto is a free ad-supported streaming television (FAST) service available in the Americas and Europe that primarily offers programming content through digital linear channels designed to emulate the experience of traditional broadcast programming.^[3]^[4] The service's revenue is generated from video advertisements seen during programming within commercial breaks structured similarly to those found on conventional television.^[5]

Pluto TV licenses its content directly from providers; as of March 2020, it had deals with 170 content partners providing more than 250 channels and 100,000 unique hours worth of programming.^[6] In October 2020, Pluto TV became part of the newly created ViacomCBS Streaming (renamed Paramount Streaming in February 2022), both to be led by Pluto TV CEO Tom Ryan.^[7]^[8] Its content is available via its website and mobile apps on Android and iOS operating systems. In January 2022, the service reached a total of 64 million monthly active users.^[9] In April 2022, Pluto TV reached 68 million monthly active users.^[10]^[11] In July 2022, Pluto TV reached 69.9 million monthly active users.^[12] As of April 2023, Pluto TV has a total of 80 million monthly active users.^[13]

^ ^a ^b Spangler, Todd (October 20, 2020). "ViacomCBS Streaming Shake-Up: Pluto TV's Tom Ryan to Head New Global Division, Marc DeBevoise Steps Down". Variety. Archived from the original on March 3, 2021. Retrieved March 18, 2021.
^ "Pluto, Inc.: Private Company Information". Bloomberg Businessweek. Bloomberg L.P. Retrieved April 9, 2016.
^ Schneider, Michael (January 6, 2021). "Audiences and Advertisers Embrace the Early Cable Aesthetic of Pluto TV, Other Free Streaming Platforms". Variety. Retrieved June 17, 2022.
^ Vivirelli, Nick (September 21, 2021). "ViacomCBS' Pluto TV Sets Italy Launch for October With 40 Channels". Variety. Retrieved September 6, 2022.
^ Sarah Perez (October 13, 2016). "Pluto TV, a free streaming service for cord cutters, raises $30 million more". TechCrunch. AOL. Retrieved April 30, 2017.
^ "Pluto TV". March 13, 2020. Retrieved March 15, 2020.
^ Spangler, Todd (May 20, 2022). "ViacomCBS Streaming Shake-Up: Pluto TV's Tom Ryan to Head New Global Division, Marc DeBevoise Steps Down". Variety. Retrieved June 17, 2022.
^ Alexander, Julia (January 19, 2021). "Paramount Plus, ViacomCBS's new rebranded version of CBS All Access, launches on March 4th". The Verge. Retrieved September 6, 2022.
^ "Pluto TV Hits 64 Million Active Users, Paramount+ Reaches 32.8 Million Subscribers in Q4". Cord Cutters News. February 15, 2022. Retrieved February 16, 2022.
^ "Pluto TV revamps its lineup with a focus on using lifestyle content and game shows to draw in viewers". TechCrunch. July 11, 2022. Retrieved July 14, 2022.^{[permanent dead link]}
^ "Pluto TV Introduces New Categories and Adds Two New Channels". Cord Cutters News. July 13, 2022. Retrieved July 14, 2022.
^ Fletcher, Bevin (October 31, 2022). "Pluto TV adds 6,300 CBS classic episodes to on-demand offering". Fierce Video.
^ Szalai, Georg; Vlessing, Etan (May 4, 2023). "Paramount Streaming Loss Widens to $511M as Paramount+ Hits 60M Subs". The Hollywood Reporter. Retrieved May 4, 2023.

[Spangler-1] Spangler, Todd (October 20, 2020). "ViacomCBS Streaming Shake-Up: Pluto TV's Tom Ryan to Head New Global Division, Marc DeBevoise Steps Down". Variety. Archived from the original on March 3, 2021. Retrieved March 18, 2021.

[Profile-2] "Pluto, Inc.: Private Company Information". Bloomberg Businessweek. Bloomberg L.P. Retrieved April 9, 2016.

[3] Schneider, Michael (January 6, 2021). "Audiences and Advertisers Embrace the Early Cable Aesthetic of Pluto TV, Other Free Streaming Platforms". Variety. Retrieved June 17, 2022.

[Variety3-4] Vivirelli, Nick (September 21, 2021). "ViacomCBS' Pluto TV Sets Italy Launch for October With 40 Channels". Variety. Retrieved September 6, 2022.

[:0-5] Sarah Perez (October 13, 2016). "Pluto TV, a free streaming service for cord cutters, raises $30 million more". TechCrunch. AOL. Retrieved April 30, 2017.

[6] "Pluto TV". March 13, 2020. Retrieved March 15, 2020.

[Variety2-7] Spangler, Todd (May 20, 2022). "ViacomCBS Streaming Shake-Up: Pluto TV's Tom Ryan to Head New Global Division, Marc DeBevoise Steps Down". Variety. Retrieved June 17, 2022.

[PPlusRebrand-8] Alexander, Julia (January 19, 2021). "Paramount Plus, ViacomCBS's new rebranded version of CBS All Access, launches on March 4th". The Verge. Retrieved September 6, 2022.

[9] "Pluto TV Hits 64 Million Active Users, Paramount+ Reaches 32.8 Million Subscribers in Q4". Cord Cutters News. February 15, 2022. Retrieved February 16, 2022.

[10] "Pluto TV revamps its lineup with a focus on using lifestyle content and game shows to draw in viewers". TechCrunch. July 11, 2022. Retrieved July 14, 2022.^{[permanent dead link]}

[:1-11] "Pluto TV Introduces New Categories and Adds Two New Channels". Cord Cutters News. July 13, 2022. Retrieved July 14, 2022.

[:2-12] Fletcher, Bevin (October 31, 2022). "Pluto TV adds 6,300 CBS classic episodes to on-demand offering". Fierce Video.

[13] Szalai, Georg; Vlessing, Etan (May 4, 2023). "Paramount Streaming Loss Widens to $511M as Paramount+ Hits 60M Subs". The Hollywood Reporter. Retrieved May 4, 2023.

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