Product differentiation

In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's other products. The concept was proposed by Edward Chamberlin in his 1933 book, The Theory of Monopolistic Competition.^[1]

^ Chamberlin, Edward (1962). The Theory of Monopolistic Competition: A Re-orientation of the Theory of Value. Harvard University Press. ISBN 978-0674881259. {{cite book}}: ISBN / Date incompatibility (help)