Product finder

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Product finder" – news · newspapers · books · scholar · JSTOR (September 2015) (Learn how and when to remove this message)

Product finders are information systems that help consumers to identify products within a large palette of similar alternative products. Product finders differ in complexity, the more complex among them being a special case of decision support systems. Conventional decision support systems, however, aim at specialized user groups, e.g. marketing managers, whereas product finders focus on consumers.