Product life-cycle management (marketing) | Wikipedia Easy Search

Back دورة حياة سلعة Arabic Жизнен цикъл на продукт Bulgarian Produktlivscyklus Danish Produktlebenszyklus German Produktuaren bizitza-ziklo Basque Cycle de vie (commerce) French Ապրանքի կյանքի ցիկլ Armenian Siklus produk ID 商品ライフサイクルマネジメント Japanese Prekės gyvenimo ciklas Lithuanian

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A model for the product sales lifecycle, with the assumption of four major phases: introduction, growth, maturity, and decline. Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow.

Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold (advertising, saturation) changes over time and must be managed as it moves through its succession of stages.

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