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In Italy as in other countries the outbreak of the First World War created new opportunities and channels for propaganda. The unusual circumstances of Italy’s entry into the war meant that the government played no active role in propaganda work during the early years of the war. Public opinion was served by a pro-war nationalist press that avoided the unpleasant details of life on the front, while the army regarded discipline as more important than morale, leaving soldiers’ welfare to the Church. The momentous Italian defeat at Caporetto saw an end to this laissez-faire approach and the beginnings of a more centralised and managed effort to motivate the public and the army to the national cause.
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