Propaganda is a form of persuasion that is often used in media to further some sort of agenda, such as a personal, political, or business agenda, by evoking an emotional or obligable response from the audience.[1] It includes the deliberate sharing of realities, views, and philosophies intended to alter behavior and stimulate people to act.[2]
To explain the close associations between media and propaganda, Richard Alan Nelson observed propaganda as a form of persuasion with intention with the aid of controlled transmission of single-sided information through mass media.[3] Mass media and propaganda are inseparable.
Mass media, as a system for spreading and relaying information and messages to the public, plays a role in amusing, entertaining and informing individuals with rules and values that situate them in social structure.[4] Therefore, propaganda creates conflicts among society's differing classes. Nowadays, in a media engulfed society, mass media is the main platform and output for carrying out acts of propaganda and for pushing forward agendas.
Today, various amounts of modern media can be used to supply propaganda to its intended audience such as, radio, television, films posters handouts music smartphones, just to name a few.[5]
- ^ "learn | Mind Over Media". propaganda.mediaeducationlab.com. Retrieved 2019-03-10.
- ^ Hobbes, Renee. "Teaching about Propaganda: An Examination of the Historical Roots of Media Literacy" (PDF). Journal of Media Literacy Education. 6: 57.
- ^ Snow, Nancy (2008). Routledge Handbook of Public Diplomacy. p. 338.
- ^ "A Propaganda Model, by Noam Chomsky (Excerpted from Manufacturing Consent)". chomsky.info. Retrieved 2017-04-19.
- ^ "Media's Use of Propaganda to Persuade People's Attitude, Beliefs and Behaviors". web.stanford.edu. Archived from the original on 2020-10-06. Retrieved 2019-03-23.
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