Public information film

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Public information films (PIFs) are a series of government-commissioned short films, shown during television advertising breaks in the United Kingdom. The name is sometimes also applied, faute de mieux, to similar films from other countries, but the US equivalent is the public service announcement (PSA). Public information films were commonplace from the 1950s until the 2000s. However, they became obsolete with the closure of the Central Office of Information.