Public relations campaigns of Edward Bernays

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The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995).

Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns.

Bernays was the nephew of Sigmund Freud. His early adoption of Freud's psychoanalytic theory was instrumental in defining the goals and strategies of public relations. Freud theorized that people are motivated by unconscious desires. To develop public relations, Bernays synthesized elements of Freud's work with Gustave Le Bon's researches into crowd psychology, and Wilfred Trotter's theories of herd instinct.