Publicis

Publicis Groupe S.A.
Company typePublic
Industry
Founded1926 (1926)
FounderMarcel Bleustein-Blanchet
HeadquartersParis, France
Area served
Worldwide
Key people
Arthur Sadoun (chairman and CEO)[1]
Products
  • Branding & identity
  • Marketing
  • Market research
  • Public relations
RevenueIncrease 16.03 billion (2024)[1]
Increase €2.21 billion (2024)[1]
Increase €1.66 billion (2024)[1]
Total assetsIncrease €39.85 billion (2024)[1]
Total equityIncrease €11.06 billion (2024)[1]
Number of employees
103,000 (2024)[1]
Websitepublicisgroupe.com

Publicis Groupe S.A. is a French multinational advertising and public relations company. One of the oldest and largest (by revenue) marketing and communications companies in the world, it is headquartered in Paris.

After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. [when?] It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries.[2]

It is one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom.[3] Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.

  1. ^ a b c d e f g "Full Year 2024 Results" (PDF). Publicis Groupe S.A. 4 February 2025. Retrieved 21 March 2025.
  2. ^ Clark Hultquist, "Publicis and the French advertising world, 1946--1968" Essays in Economic & Business History (2009) 27: 61-76.
  3. ^ Elliott, Stuart (31 March 2002). "Advertising's Big Four: It's Their World Now". The New York Times. Retrieved 3 October 2017.

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