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Type of business | Private |
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Type of site | OTT platform |
Founded | August 2018 |
Dissolved | December 1, 2020 |
Successor(s) | The Roku Channel |
Headquarters | Los Angeles, California, U.S. |
Area served | United States Canada United Kingdom (limited) Australia (limited) Germany (limited) Brazil (limited) |
Founder(s) | Jeffrey Katzenberg |
Key people | Meg Whitman (CEO) |
Launched | April 6, 2020 |
Current status | Defunct |
Quibi (/ˈkwɪbi/ KWIB-ee) was an American short-form streaming platform that generated content for viewing on mobile devices. It was founded in Los Angeles in August 2018 as NewTV by Jeffrey Katzenberg and was led by Meg Whitman as CEO. The service raised $1.75 billion from investors.[1] It launched in April 2020, but shut down in December 2020 after falling short of its subscriber projections.[2][3][4] In January 2021, Quibi's content library was sold to Roku, Inc. for less than $100 million.[5][6][7] The platform's concepts and failure inspired widespread mockery.[1][8][9]
Investors who poured $1.75 billion into this idea did so largely because they trusted the gut instincts and vision of Mr. Katzenberg
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