Race Team Alliance

Race Team Alliance

Formation	July 7, 2014 (2014-07-07)
Headquarters	Charlotte, North Carolina
Executive director	Jonathan Marshall
Chairman	Rob Kauffman
Website	www.raceteamalliance.com

The Race Team Alliance (RTA) is a 501(c)(6) organization based in Charlotte, North Carolina, founded by businessman and former NASCAR team stakeholder Rob Kauffman. The organization currently consists of 15 NASCAR Cup Series teams and is led by Jonathan Marshall. The organization negotiates with NASCAR on major topics within the league on behalf of NASCAR race teams in said topics, including the implementation of the charter system and negotiating media rights deals. The organization within recent years has also overseen expansion, including the purchase of a motorsports news site along with a now-defunct NASCAR esports league.

The RTA has seen mixed reception throughout the NASCAR landscape; particularly for its influence in creating the charter system and the system's consequences within NASCAR. In recent years, while the system has received praise from some drivers and larger race teams for providing teams with needed tangible assets, the system has also seen mounting criticism from other smaller, independent teams who claim that the system drives out smaller teams, stunting the growth of smaller teams while also favoring larger teams.

While the reception of the organization has been mixed over the years, the charter system has unquestionably added a distinct tangible asset to the portfolio of NASCAR Cup Series team owners since it was founded in 2016.