Rakuten.com

Rakuten.com/shop
Company typeSubsidiary
IndustryInternet
FoundedSeptember 12, 1997 (1997-09-12)[1]
FounderScott Blum[2]
FateShutdown in 2020 by Rakuten
HeadquartersSan Mateo, California, U.S.
Area served
Worldwide
Key people
Hiroshi Mikitani
ProductsRetail
ServicesOnline shopping
ParentRakuten, Inc.
Websiterakuten.com

Rakuten.com/shop was an e-commerce marketplace based in San Mateo, California. Previously known as Buy.com, it was founded in 1997 by Scott Blum. In 2010, it was purchased by Japanese company Rakuten, and rebranded as Rakuten.com.[3] This business was shut down by Rakuten in 2020.[4]

  1. ^ "Rakuten.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved 2016-08-05.
  2. ^ Richard Fletcher, "Buy.com is sold to its founder", The Telegraph, August 12, 2001.
  3. ^ Claire Cain Miller, "Buy.com Makes Its Biggest Sale Yet: Itself", The New York Times, May 11, 2010.
  4. ^ "Rakuten is shuttering the online shop formerly known as Buy.com". TechCrunch. Retrieved 2021-03-17.

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