Reebok

Reebok International Limited
FormerlyReebok
Company type
IndustryTextile, Sports equipment
PredecessorJ.W. Foster and Sons
Founded1958 (1958)[a] in Bolton, England[2][3]
FounderJeff and Joe Foster
Headquarters
Area served
Worldwide
Key people
Todd Krinsky (CEO)
ProductsSportswear, footwear
Brands
Parent
Websitereebok.com

Reebok International Limited (/ˈrbɒk/) is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to the United States-based Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District.

  1. ^ Farrell, T. (September 19, 2017). "Running the show: Reebok". Let's Look Again. Retrieved August 8, 2022.
  2. ^ Richardson, Marc (October 18, 2018). "A Quick History of Reebok". Grailed. Retrieved August 8, 2022.
  3. ^ Reebok timeline on Highsnobiety.com


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