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Rich Kids of the Internet

For other works with the original title, see Rich Kids of Instagram.
Rich Kids Of The Internet
FormerlyRich Kids of Instagram
Founded2012
FounderJames Ison
Websiteinstagram.com/rkoi/

Rich Kids of the Internet, also known as RKOI, is a social media channel and brand.[1][2][3] Originally called Rich Kids of Instagram, it started as a hashtag in 2012 which subsequently became a popular Tumblr photo blog;[4] it started its own Instagram channel in 2014.[5][6] RKOI curates images of ultra-wealthy young people flaunting their luxury lifestyles.[2] As of 2020, they were paying $2,000 to be featured.[2][7][8][9]

  1. ^ Hewitson, Jessie (15 August 2020). "How James Ison started the Rich Kids of Instagram". The Times. Retrieved 7 February 2025.
  2. ^ a b c "Rich Kids of the Internet: the Instagram account super-wealthy millennials pay US$2,000 to be featured on – set up by a teen student who grew up in a bungalow". Style. South China Morning Post. 3 September 2020. Retrieved 7 February 2025.
  3. ^ Leban, Marina; Thomsen, Thyra Uth; von Wallpach, Sylvia; Voyer, Benjamin G.  (March 2021). "Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle". Journal of Business Ethic. 169 (2): 225–239. doi:10.1007/s10551-020-04485-6. ProQuest 2492122409 – via ProQuest.
  4. ^ Cohen, Scott; Liu, Hongbo; Gössling, Stefan (2021). "The Rich Kids of Instagram: Luxury Travel, Transport Modes, and Desire". Journal of Travel Research. 61 (7): 1479–1494. doi:10.1177/00472875211037748.
  5. ^ Hoflower, Hillary (12 August 2019). "Bugattis in Switzerland, yacht trips to Montenegro, and $50,000 watches: Take a look at how the 'Rich Kids of Instagram' are spending their summers". Business Insider. ProQuest 2399216299. Retrieved 10 February 2025 – via ProQuest.
  6. ^ Kanter, Jake (10 November 2015). "C4 doc explores Rich Kids of Instagram". Broadcast. ProQuest 1917665176. Retrieved 8 February 2025 – via ProQuest.
  7. ^ Hoffower, Hillary (18 March 2019). "7 ways rich millennials spend and display their money differently than rich baby boomers". Business Insider. ProQuest 2404296238. Retrieved 7 February 2025 – via ProQuest.
  8. ^ Premack, Rachel (22 October 2018). "Outrageous photos show how the 'Rich Kids of Instagram' spend their parents' fortunes". Business Insider. ProQuest 2407595467. Retrieved 10 February 2025 – via ProQuest.
  9. ^ Quart, Alissa (30 June 2018). "On social media, everyone's rich: Approximating authenticity online is not such a tall order. Why don't we do it?". The Globe and Mail. ProQuest 2061765729. Retrieved 10 February 2025 – via ProQuest.

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