SLL (South Korean company)

SLL
Company type	Private subsidiary
Industry	Entertainment; Media production;
Founded	September 1, 1999 in Seoul, as Cyber JoongAng
Headquarters	Sangamsan-ro 38, Sangam-dong, Mapo-gu, Seoul, South Korea
Area served	Worldwide
Key people	Kim Si-kyoo (CEO)
Products	Television series; Film production;
Services	Production; Distribution;
Owner	J Contentree (JoongAng Group): 50.97%; JTBC: 5.61%; Hong Do-Do: 4.08%; JoongAng Holdings: 3.89%; Hong Jeong-in: 1.2%; Others: 34.25%;
Parent	JTBC
Subsidiaries	See subsidiaries
Website	sll.co.kr

SLL (Korean: 스튜디오 룰루랄라; acronym for Studio LuluLala), formerly known as JTBC Studios (Korean: 제이티비씨스튜디오), is a South Korean drama production, distribution and talent management company.^[4] It is a subsidiary of JTBC.

In 2022, JTBC Studios was rebranded as SLL as part of worldwide Korean content expansion. SLL is an acronym for "Studio LuluLala" with the meaning of "LuluLala" in Korean signifying "express joy and adventure", and the name was based on their then existing multimedia production house, prior to the company name change.^[5]^[6]

^ "JTBC스튜디오". JTBC STUDIOS (in Korean). Retrieved October 19, 2021.
^ "JTBC Joints: JTBC콘텐트허브, 'JTBC스튜디오'로 변경! 국내 시장 넘어 글로벌 체제". JTBC. February 26, 2020. Retrieved August 7, 2021.
^ Jun-hee, Park (June 1, 2021). "JTBC Studios takes over Wiip, eyes global content industry". The Korea Herald.
^ "South Korea aims to have a bigger footprint in Hollywood. This deal could be a major step". Los Angeles Times. July 20, 2021. Retrieved July 22, 2021.
^ "JTBC's New Look as Studio LuluLala Heralds Plans to Expand to the Next Level". Variety. April 24, 2022.
^ "JTBC Studios takes a more open approach as the new Studio LuluLala". Korea JoongAng Daily. April 19, 2022. Retrieved July 1, 2022.

[1] "JTBC스튜디오". JTBC STUDIOS (in Korean). Retrieved October 19, 2021.

[2] "JTBC Joints: JTBC콘텐트허브, 'JTBC스튜디오'로 변경! 국내 시장 넘어 글로벌 체제". JTBC. February 26, 2020. Retrieved August 7, 2021.

[3] Jun-hee, Park (June 1, 2021). "JTBC Studios takes over Wiip, eyes global content industry". The Korea Herald.

[4] "South Korea aims to have a bigger footprint in Hollywood. This deal could be a major step". Los Angeles Times. July 20, 2021. Retrieved July 22, 2021.

[5] "JTBC's New Look as Studio LuluLala Heralds Plans to Expand to the Next Level". Variety. April 24, 2022.

[6] "JTBC Studios takes a more open approach as the new Studio LuluLala". Korea JoongAng Daily. April 19, 2022. Retrieved July 1, 2022.

[1]

[2]

[3]

[4]

[5]

[6]