S by Shakira

S By Shakira
Fragrance by Shakira
Released	September 4, 2010
Label	Puig
Tagline	The new fragrance
Successor	S by Shakira Eau Florale
Website	Official website

S by Shakira is the first woman's fragrance by Colombian singer songwriter Shakira. Developing an interest in perfumery and scents, Shakira signed an agreement with international fashion company Puig to create a line of beauty and personal care products. S by Shakira is an amber perfume which combines scents of various exotic sources like sambac jasmine, sandalwood, and vanilla. The bottle of the perfume is made of treated glass which reflects light at different angles; it does not have a cap and instead utilises a key-like mechanism to stop the flow of the perfume. Shakira launched S by Shakira at a press release in Madrid, Spain, in June 2010, and it was sent to retail stores in September 2010. Critics praised the scent of S by Shakira, but there was criticism regarding the design of the bottle. It was nominated for a FiFi Award in 2011.

In September 2011, Shakira released her second fragrance S by Shakira Eau Florale, which is a "floral interpretation" of the original fragrance. The perfume is more influenced by the scent of flowers and Shakira enlisted the aid of perfumer Elisabeth Vidal to create the fragrance. Shakira promoted S by Shakira and S by Shakira Eau Florale at a press release in Paris, France, in March 2013. S by Shakira Aquamarine was released in early 2013 as a limited edition fragrance and is inspired by the smell of the ocean, making use of various ozonic substances in its scent.