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Saudi Tourism Authority

Saudi Tourism Authority
الهيئة السعودية للسياحة
Agency overview
FormedMarch 10, 2020 (2020-03-10)
JurisdictionGovernment of Saudi Arabia
HeadquartersAmr Al Damri Street, as-Safarat, Riyadh 12512, Saudi Arabia
Agency executives
Parent agencyMinistry of Tourism
Websitesta.gov.sa
Visit Saudi

The Saudi Tourism Authority (STA) (Arabic: الهيئة السعودية للسياحة, romanized: al-Haīʾiah as-Saʿūdīyah as-Sīāḥah) is an organ of Saudi Arabia's Ministry of Tourism that is concerned with promoting travel and tourism industry of the country. Established in March 2020 by King Salman against the backdrop of the surging COVID-19 pandemic,[1][2] it is the official promoter of the Visit Saudi program[3] and supervises tourism-related marketing campaigns domestically and internationally.[4]

  1. ^ "Saudi Arabia Establishes New Tourism Authority". Asharq AL-awsat. Retrieved 2022-05-14.
  2. ^ "مجلس الوزراء يقر إنشاء هيئة للسياحة وبرنامج وطني لتنمية قطاع تقنية المعلومات | صحيفة الاقتصادية". 2020-03-10. Archived from the original on 2020-03-10. Retrieved 2022-05-14.
  3. ^ "Saudi Tourism Authority". sta.gov.sa. Retrieved 2022-05-14.
  4. ^ "هذه مهام هيئة السياحة السعودية التي أقرَّها مجلس الوزراء". 2020-03-10. Archived from the original on 2020-03-10. Retrieved 2022-05-14.

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