Simplii Financial

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Simplii Financial

Company type	Division
Industry	Financial services
Founded	November 1, 2017; 6 years ago (2017-11-01)
Headquarters	Toronto, Ontario , Canada
Parent	Canadian Imperial Bank of Commerce
Website	simplii.com

Simplii Financial is a Canadian direct bank and the digital banking division of the Canadian Imperial Bank of Commerce (CIBC). It offers no-fee chequing and savings accounts, a VISA credit card, Guaranteed Investment Certificates (GICs), mortgages and mutual funds. These savings and investment products are also eligible for registration under a Tax-Free Savings Account (TFSA) or a Registered Retirement Savings Plan (RRSP).

As of 2023, the bank has almost two million clients.^[1]

In 2021, Simplii Financial became the first in Canadian banking to enable digital identity verification – giving international students and newcomers the opportunity to open accounts completely digitally before arriving in Canada.^[2]

In June 2023, Simplii rebranded its look including logo and colours – replacing original navy blue and red tones with magenta pink, lime green and black. On its website, Simplii stated the changes set it “apart from the more old-fashioned competition.” A new slogan of "Start your Engines" was also announced. ^[3]