Singapore Girl

Singapore Girl is a consistent visual advertising slogan applied to depictions of flight attendants^[1]^[2]^[3]^[4] of Singapore Airlines (SIA) dressed in the distinctive sarong kebaya SIA uniform, in use since 1972, and remains a prominent element of SIA's marketing.^[5]

Singapore Airlines' cabin service has been recognized with awards from magazines, travel and tourism industries, including the 'World's Best Cabin Crew Service' by the Business Traveller Asia-Pacific Awards for 23 consecutive years.^[6]

^ "Press Release: Singapore Airlines A380 Lands…". First to Fly A380. 2006-09-05. Archived from the original on 2007-11-16. Retrieved 2007-11-21. Ms Jasmine Lum Wei Ming, Singapore Airlines, Stewardess
^ "Cabin Crew Appointments". Singapore Airlines (UK Content) Job Adverts. 2007-11-05. Archived from the original on 2009-07-09. Retrieved 2007-11-21. If you are warm, hospitable with a winning approach to customer service, we welcome you to join our elite team of Singaporean/ Malaysian Flight Stewardesses/ Stewards. (Residing in Singapore)
^ "Current Uniforms - Cabin Crew". 2007. Retrieved 2007-11-21.
^ Lee, Julian (2007-09-06). "Epitome of the modern woman keeps starring role". The Sydney Morning Herald. Retrieved 2007-11-21. Singapore Airlines stewardesses dressed in sarong kebaya uniform pose at Changi International Airport in Singapore. Singapore Airlines have said the iconic Singapore Girl, a symbol of the carrier's renowned in-flight service standards, will remain. Dale Woodhouse, Singapore Airlines' manager of passenger marketing, said that she would still be "front and centre of the campaign", which began last week in the lead-up to the inaugural flight on October 26. "As usual she will be a central part of the branding and the image of Singapore Airlines," Mr Woodhouse confirmed after reports earlier this year had her permanently grounded for being too old fashioned and sexist. When asked if she had been updated, Mr Woodhouse replied: "What's there to update? She's eternal, she's the epitome of the modern image [of a woman] and the traditional style of Singapore Airlines. Why would you want to get rid of that?"
^ Singapore Airlines Company Information Archived 2009-07-08 at the Portuguese Web Archive, retrieved on December 24, 2006.
^ SIA Awards & Achievements Archived 2014-11-26 at the Wayback Machine, retrieved on June 20, 2015.

[1] "Press Release: Singapore Airlines A380 Lands…". First to Fly A380. 2006-09-05. Archived from the original on 2007-11-16. Retrieved 2007-11-21. Ms Jasmine Lum Wei Ming, Singapore Airlines, Stewardess

[2] "Cabin Crew Appointments". Singapore Airlines (UK Content) Job Adverts. 2007-11-05. Archived from the original on 2009-07-09. Retrieved 2007-11-21. If you are warm, hospitable with a winning approach to customer service, we welcome you to join our elite team of Singaporean/ Malaysian Flight Stewardesses/ Stewards. (Residing in Singapore)

[3] "Current Uniforms - Cabin Crew". 2007. Retrieved 2007-11-21.

[syd-4] Lee, Julian (2007-09-06). "Epitome of the modern woman keeps starring role". The Sydney Morning Herald. Retrieved 2007-11-21. Singapore Airlines stewardesses dressed in sarong kebaya uniform pose at Changi International Airport in Singapore. Singapore Airlines have said the iconic Singapore Girl, a symbol of the carrier's renowned in-flight service standards, will remain. Dale Woodhouse, Singapore Airlines' manager of passenger marketing, said that she would still be "front and centre of the campaign", which began last week in the lead-up to the inaugural flight on October 26. "As usual she will be a central part of the branding and the image of Singapore Airlines," Mr Woodhouse confirmed after reports earlier this year had her permanently grounded for being too old fashioned and sexist. When asked if she had been updated, Mr Woodhouse replied: "What's there to update? She's eternal, she's the epitome of the modern image [of a woman] and the traditional style of Singapore Airlines. Why would you want to get rid of that?"

[5] Singapore Airlines Company Information Archived 2009-07-08 at the Portuguese Web Archive, retrieved on December 24, 2006.

[6] SIA Awards & Achievements Archived 2014-11-26 at the Wayback Machine, retrieved on June 20, 2015.

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