Situation analysis

In strategic management, situation analysis (or situational analysis) refers to a collection of methods that managers use to analyze an organization's internal and external environment to understand the organization's capabilities, customers, and business environment.^[1] The situation analysis can include several methods of analysis such as the 5C analysis, SWOT analysis and Porter's five forces analysis.^[2]

^ "Dictionary of marketing terms". American Marketing Association. Archived from the original on 28 May 2008. Retrieved 14 January 2008.
^ Steenburgh, Thomas; Avery, Jill. "Marketing Analysis Toolkit: Situation Analysis". Harvard Business Review. Retrieved 4 February 2010.

[1] "Dictionary of marketing terms". American Marketing Association. Archived from the original on 28 May 2008. Retrieved 14 January 2008.

[2] Steenburgh, Thomas; Avery, Jill. "Marketing Analysis Toolkit: Situation Analysis". Harvard Business Review. Retrieved 4 February 2010.

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