Snow (beer)

Snow (Chinese: 雪花啤酒; lit. 'Snowflake beer') is a brand of lager beer from Shenyang, China. It is brewed by CR Snow, that (until October 2016) was a joint venture between SABMiller and China Resources Enterprises. When Snow was first released in 1993 it was produced by three breweries. As of 2014, CRSB was the largest brewing company in China with over 90 breweries across the country, brewing more than 10 gigalitres of Snow every year.^[1]

By 2016, SABMiller owned 49 percent of Snow Beer. Before acquiring SABMiller, Anheuser-Busch InBev had agreed to sell its interests in Snow to China Resources Enterprise (for $1.6 billion) to satisfy regulators.^[2]

In 2018, Heineken signed an agreement with China Resources Enterprises to purchase a 40% stake into the company.^[3]

Snow beer is the best-selling beer brand in the world,^[4][5] despite largely being sold only in China.^[6][7] However, Snow includes a large range of beers; when Budweiser, Bud Light and the other members of the Budweiser family are counted as a single brand, they easily top the sales charts with over 100 million hectoliters a year.^[8]