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SoundOn

SoundOn
Type of site
Subsidiary
Founded2021
Area servedWorldwide
OwnerTikTok
IndustryMusic
ProductsOnline music distribution
ServicesOpen platform music distribution and publishing administration.
ParentByteDance
URLwww.soundon.global

SoundOn is a music marketing and distribution platform founded in 2021 by TikTok.[1][2][3][4][5] It mainly provides song distribution and artist services.[6][7] The tool lets users upload music directly to TikTok to earn royalties,[8] while allowing them to retain their copyright on the music.[9] The service also distributes artists' music to other platforms.[10][11] The platform provides support including audience insights and development advice.[12][13]

Powered by TikTok, SoundOn was designed to serve as a platform for new musicians.[10][14] On the platform, artists receive all of their royalties in the first year, and 90% after that.[15] As of July 2023, it is available in the US,[16] the UK, Australia,[17] Brazil,[18] Indonesia,[13][3] and New Zealand, among others.[19]

  1. ^ Woo, Erin; Huang, Kalley. "TikTok Tests Exclusive Deals With Music Artists, Edging Into Labels' Turf". The Information. Retrieved 2023-08-02.
  2. ^ Newstead, Al (2023-02-15). ""Australians deserve better": ARIA sounds off on TikTok limiting and removing music". Double J. Retrieved 2023-08-02.
  3. ^ a b "TikTok推出音樂分享平台 提供免費宣傳". Yahoo News (in Chinese). 2022-03-11. Retrieved 2023-08-31.
  4. ^ Matsakis, Louise (2023-08-18). "TikTok's plan to take on Spotify and Apple Music". Yahoo News. Retrieved 2023-08-31.
  5. ^ "How much does Spotify pay per stream? Behind the 'streamshare' policy". USA TODAY. 2022-10-22. Retrieved 2023-08-31.
  6. ^ "'Without TikTok, I'd still be a wedding singer'". BBC News. 2022-03-13. Retrieved 2023-08-02.
  7. ^ "TikTok launches music distribution platform, Sound On, with most royalties going to artists". DJMag.com. 2022-03-10. Retrieved 2023-08-03.
  8. ^ Wilkes, Mikaela (2022-03-20). "SoundOn: TikTok challenges Spotify with its own music streaming platform". Stuff. Retrieved 2023-08-02.
  9. ^ "TikTok's SoundOn platform lets musicians directly share their own tracks". Engadget. 10 March 2022. Retrieved 2023-08-02.
  10. ^ a b Varvaris, Mary. "TikTok Introduces SoundOn: A Music Distribution & Artist Promotion Platform". themusic.com.au. Retrieved 2023-08-03.
  11. ^ Kennelty, Greg (2022-03-10). "TikTok Launches Their Own Music Distribution Platform, SoundOn". Metal Injection. Retrieved 2023-08-03.
  12. ^ Farthing, Lydia (2022-03-09). "TikTok Launches Its Own Music Marketing & Distribution Service". MusicRow.com. Retrieved 2023-08-03.
  13. ^ a b Shutler, Ali (2022-03-10). "TikTok launches streaming distribution service SoundOn". NME. Retrieved 2023-08-03.
  14. ^ Cohen, David (9 March 2022). "TikTok Debuts SoundOn Promotion and Music Distribution Platform". www.adweek.com. Retrieved 2023-08-02.
  15. ^ "TikTok just launched its own music distribution platform, SoundOn". Music Business Worldwide. 2022-03-09. Retrieved 2023-08-02.
  16. ^ Shutler, Ali (2022-03-10). "TikTok launches streaming distribution service SoundOn". NME. Retrieved 2023-08-02.
  17. ^ Mediaweek (2023-02-06). "TikTok announces Australian launch of SoundOn at Sydney's Laneway Festival". Mediaweek. Retrieved 2023-08-02.
  18. ^ "TikTok's unsigned musician incubator gets mixed reviews from artists". Rest of World. 2022-04-13. Retrieved 2023-08-02.
  19. ^ Bennet, Sharron (2022-03-10). "SoundOn: What To Know About TikTok's New Music Distribution Platform". mspoweruser.com. Retrieved 2023-08-03.

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