 | This article needs to be updated. (July 2019) |
| Type of business | Privately held company |
|---|---|
Type of site | Social network service |
| Available in | English |
| Founded | Chattanooga, Tennessee |
| Headquarters | Chattanooga, Tennessee |
| Area served | Worldwide |
| Founder(s) | Ben Wagner David Nielson Michael Brooks Jr. |
| Key people | Jay Kelley (CEO) Michael Brooks Jr. (Co-Founder & Chief Product Officer) |
| Advertising | referral marketing |
| Registration | Required |
| Users | Over 50,000 |
| Launched | January 11, 2011 |
| Current status | Active |
Spire, formerly known as LifeKraze,[1] was a web-based social networking service founded in April 2010. Members shared "real-world" personal accomplishments with their friends, and were rewarded by other members. Members awarded each other points for each accomplishment. Members used the points they've collected to buy rewards from brand partners.
Spire was founded by two Covenant College alumni, Ben Wagner and David Nielson, as the brainchild of their senior project in 2010. The site quickly developed into an expanding social media platform, gaining significant traction at South by Southwest in 2011.[2][3] On October 29, 2013 the named was changed from LifeKraze to Spire. With these changes was an updated logo, colors, and minor changes to the website and apps.
The site's membership was open to the general public, and was associated with dozens of brands. Spire launched an iOS app on the App Store on July 24, 2012,[4] and an Android app on the Google Play store on January 23, 2013.[5]
- ^ "LifeKraze shakes up business model, changes name to Spire". Chattanooga Times Free Press. Retrieved 2015-03-03.
- ^ John Egan (23 February 2011). "Fledgling Social Media Site LifeKraze Rewards 'Positive' Users". Technorati.com. Retrieved 21 September 2011.
- ^ "LifeKraze: Social Rewards". SXSW.com. Retrieved 2015-03-03.
- ^ Billy Gallagher (24 July 2012). "LifeKraze Launches iOS App And "Mission: Inspire" With Olympic Help". Retrieved 24 July 2012.
- ^ "LifeKraze, The Social Network For "What You Do," Launches On Android". TechCrunch. 2013-01-23. Retrieved 2015-03-03.
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