Spreadability

In media studies and marketing, spreadability is the wide distribution and circulation of information on media platforms.

Spreadability contrasts with the "stickiness" of aggregating media in centralized places. The original copy of the (textual, visual, audio) information does not need to be replicated perfectly in order to display the characteristics of spreadability, rather the original can be manipulated or maintained in its original form and still be a product of this process. Simply, this concept refers to the capability of media being spread.