Sturgis Motorcycle Rally | |
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![]() Motorcycles lined up on Main Street during the 2006 event | |
Genre | Motorcycle rally |
Dates | Starts first Friday in August (for 10 days) |
Location(s) | Sturgis, South Dakota, U.S. |
Founded | August 14, 1938 |
Most recent | August 2–11, 2024 |
Next event | August 1–10, 2025 |
Attendance | highest: 739,000 (2015)[1] |
Website | https://www.sturgismotorcyclerally.com/ |
The Sturgis Motorcycle Rally is a motorcycle rally held annually in Sturgis, South Dakota, and the surrounding Black Hills region of the United States.[2][3] It began in 1938 by a group of Indian Motorcycle riders and was originally held for stunts and races. Since then, the rally has become a pluralistic endeavor that consists of events put on by many different groups.[2] Attendance has historically been around 500,000 people, reaching a high of over 700,000 in 2015. The event takes place over 10 days and generates around $800 million in annual revenue.[1][4]
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