| Industry | Groceries |
|---|---|
| Founded | 2021 |
| Founder | Sarah Balle |
| Defunct | 2023 |
| Fate | Liquidated |
| Headquarters | Auckland |
Area served | |
| Revenue | $6.5 million (June 2022) |
Number of employees | 118 (November 2023)[1] |
Supie was an online New Zealand supermarket. It was launched in 2021 by Sarah Balle and failed in 2023 after running out of cash. It was put into voluntary administration on 30 October, and subsequently liquidated, owing over $2.1 million to over 4,000 creditors. Its goal was to disrupt the country's supermarket duopoly, operated by Foodstuffs and Woolworths.[2][3]
- ^ "Report reveals why Supie collapsed, what staff are owed". 16 November 2023. Archived from the original on 18 November 2023. Retrieved 10 February 2024.
- ^ "Online grocer Supie owed $2.1m to more than 4000 creditors - report". 1 News. Archived from the original on 16 November 2023. Retrieved 16 November 2023.
- ^ Mcilraith, Brianna (30 October 2023). "Supie staff told they may not receive pay as company goes into administration". Stuff. Archived from the original on 17 November 2023. Retrieved 17 November 2023.
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