TAG Heuer

TAG Heuer S.A.
Company type	Subsidiary
Industry	Watchmaking;
Founded	1860 (as Uhrenmanufaktur Heuer AG); Saint-Imier, Switzerland
Founder	Edouard Heuer
Headquarters	La Chaux-de-Fonds, Switzerland
Area served	Worldwide
Key people	Frédéric Arnault (CEO)
Products	Watches and accessories;
Parent	LVMH
Website	tagheuer.com

TAG Heuer S.A., founded Heuer AG^[a] (/ˌtæɡ ˈhɔɪ.ər/ TAG HOY-ər) is a Swiss luxury watchmaker. Founded in 1860 by Edouard Heuer in St-Imier, Switzerland, it was acquired by Techniques d'Avant Garde in 1985, which purchased a majority stake in the company, forming TAG Heuer.^[1] In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company.^[1] The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.

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^ ^a ^b "Company Profile, Information, Business Description, History, Background Information on TAG Heuer S.A." referenceforbusiness.com. Advameg Inc. Retrieved 4 December 2015.

[profile-2] "Company Profile, Information, Business Description, History, Background Information on TAG Heuer S.A." referenceforbusiness.com. Advameg Inc. Retrieved 4 December 2015.

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