Tchibo

Tchibo GmbH
Company type	Private GmbH
Founded	1949
Founder	Max Herz; Carl Tchilinghiryan
Headquarters	Hamburg, Germany
Number of locations	700 shops (Germany); 300 (rest of world)
Area served	Austria; Czech Republic; Hungary; Malta; Netherlands; Poland; Slovakia; Switzerland; Liechtenstein; Turkiye; UAE
Key people	Werner Weber (CEO); Ingeburg Herz, Michael Herz, Wolfgang Herz (co-owners)
Revenue	€3.222 billion (2017); €3.308 billion (2016); €3.362 billion (2015);
Number of employees	12,500
Parent	Maxingvest AG
Website	www.tchibo.com

Tchibo is a German chain of coffee retailers and cafés known for its range of non-coffee products that change weekly.^[3] The latter includes: clothing, furniture, household items, electronics and electrical appliances. In Germany, Tchibo's slogan is "Every week a new world" (German: Jede Woche eine neue Welt).^[4] Tchibo has further expanded its product range to sell services such as travel, insurance, and mobile-phone contracts.

With over 1,000 shops, Tchibo is one of Germany's largest retail chains. The company is headquartered in Hamburg. Tchibo's coffee is sold in supermarkets and other smaller stores in the United States, Canada, Czech Republic, Saudi Arabia, Slovakia, Slovenia, Bulgaria, Romania, Turkey, Hungary, Ukraine, Syria, Jordan, ~~Russia~~,^[5] United Arab Emirates, Poland, Ireland, United Kingdom, Switzerland, Liechtenstein, and Lebanon. It is also sold online.

^ "Facts & Figures - Tchibo".
^ "Revenue of Beiersdorf and Tchibo (Maxingvest Group), 2017".
^ Lincoln, Keith; Lars Thomassen (2007). "Becoming a retail phenomenon". How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands. Kogan Page Series. Kogan Page Publishers. pp. 121 ff. ISBN 978-0-7494-5016-8.
^ Kroeger, Fritz; Andrej Vizjak; Mike Moriarity (2008). "More than coffee: the Tchibo system". Beating the Global Consolidation Endgame: Nine Strategies for Winning in Niches. McGraw-Hill Professional. pp. 137–138. ISBN 978-0-07-159076-1.
^ 04.07.2022 Tchibo has sold its Russian subsidiary and thus ends its involvement in Russia. The company offered only coffee products in Russia. Immediately after the beginning of the war, the supply of coffee had been discontinued. The roasting of Tchibo coffee at a contract manufacturer in Russia was stopped and all marketing activities and the online presence were terminated. https://www.tchibo.com/blog/our-response-to-the-war-in-ukraine

[1] "Facts & Figures - Tchibo".

[2] "Revenue of Beiersdorf and Tchibo (Maxingvest Group), 2017".

[retail_phenomenon-3] Lincoln, Keith; Lars Thomassen (2007). "Becoming a retail phenomenon". How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands. Kogan Page Series. Kogan Page Publishers. pp. 121 ff. ISBN 978-0-7494-5016-8.

[4] Kroeger, Fritz; Andrej Vizjak; Mike Moriarity (2008). "More than coffee: the Tchibo system". Beating the Global Consolidation Endgame: Nine Strategies for Winning in Niches. McGraw-Hill Professional. pp. 137–138. ISBN 978-0-07-159076-1.

[5] 04.07.2022 Tchibo has sold its Russian subsidiary and thus ends its involvement in Russia. The company offered only coffee products in Russia. Immediately after the beginning of the war, the supply of coffee had been discontinued. The roasting of Tchibo coffee at a contract manufacturer in Russia was stopped and all marketing activities and the online presence were terminated. https://www.tchibo.com/blog/our-response-to-the-war-in-ukraine

[1]

[2]

[3]

[4]

[5]