43°39′52″N 79°24′43″W / 43.664311°N 79.412038°W
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| Company type | Private |
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| Industry | Retail |
| Founded | 1987 |
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| Headquarters | 319 College Street , |
Area served | Toronto, Ontario, Canada |
| Products | Comics |
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| Website | |
The Beguiling is a comic shop in Toronto, Ontario, Canada. It specializes in underground and alternative comics, classic comic strip reprints, and foreign comics. It has built an international reputation for focusing on and promoting non-superhero comics in the superhero-dominated North American comic book market.
The store has made effort to promote comics culture in Toronto by organizing the annual Toronto Comic Arts Festival (TCAF) in coöperation with the Toronto Public Library, which also hosts Page & Panel, a nonprofit shop to support TCAF. The Beguiling also runs a sister store, Little Island Comics, the first North American comic shop aimed exclusively at children.
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