The Big Mo

The Big Mo ("Big Momentum") is behavioral momentum that operates on a large scale. The concept originally applied to sporting events in the 1960s in the United States, as momentum appeared to have an effect on a team's performance.^[1] Successful teams were said to have "The Big Mo" on their side. This has since extended situations in which momentum is a driving factor, such as during political campaigns, social upheavals, economic cycles, and financial bubbles.^[2]

^ Psychological momentum in sports. See also Michael Kent, Oxford Dictionary of Sports Science and Medicine, Oxford University Press, 3rd edn, 2006; Big Mo in Sports, The Independent
^ The Big Mo: How senator Obama gained the momentum; See also Paul Kedrosky, The First Disaster of the Internet Age, Newsweek, 27 October 2008. A dictionary definition is available at: http://dictionary.reference.com/browse/Big+Mo

[1] Psychological momentum in sports. See also Michael Kent, Oxford Dictionary of Sports Science and Medicine, Oxford University Press, 3rd edn, 2006; Big Mo in Sports, The Independent

[2] The Big Mo: How senator Obama gained the momentum; See also Paul Kedrosky, The First Disaster of the Internet Age, Newsweek, 27 October 2008. A dictionary definition is available at: http://dictionary.reference.com/browse/Big+Mo

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