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The Body Issue

The Body Issue
Best-selling of six alternative covers of ESPN The Magazine's original Body Issue in 2009 featuring Serena Williams
FrequencyYearly
First issueOctober 19, 2009
Final issueSeptember 6, 2019
CompanyESPN
CountryUnited States
LanguageEnglish
WebsiteESPN The Magazine

The Body Issue was an annual edition of ESPN The Magazine that featured dozens of athletes in nude and semi-nude photographs, which was intended to rival the annual Swimsuit Issue from Sports Illustrated. The first issue debuted on October 19, 2009.[1]

The 2009 edition had six alternative covers featuring Serena Williams (tennis), Carl Edwards (NASCAR), Adrian Peterson (NFL), Dwight Howard (NBA), Gina Carano (mixed martial arts) and Sarah Reinertsen (triathlons).[2] The Serena Williams edition sold the most copies.[3] The 2009 issue was a financial success, achieving double the normal edition sales, greater sales than any bi-weekly issue in over two years and 35 percent more ad sales than comparable issues, which led to plans for extended marketing of the 2010 edition.[3]

The edition included the regular sports coverage. In the bodies section athletes were featured on and off the field. Even a picture during a knee surgery was included. The "Bodies We Want" section was a feature of the best bodies in the world of sports all posed nude but with strategic coverage of private parts.[4] Another section showed the damage done to the human body in athletics such as Laird Hamilton's cracked heel and Torry Holt's crooked middle finger.[5] One action photo captured six members of Major League Soccer's D.C. United simulating a free kick defensive wall while covering their genitalia.[6]

The 2019 issue was announced as also being the final print edition of the magazine.[7] It was said it would continue in a digital form but this did not materialize.

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