The Sims Online

The Sims Online
Developer(s)	Maxis[1][2]
Publisher(s)	EA Games
Producer(s)	Margaret Ng Virginia Ellen McArthur
Designer(s)	Will Wright Chris Trottier Jenna Chalmers
Programmer(s)	Jeff Lind Greg Kearney
Artist(s)	Bob King
Composer(s)	Jerry Martin
Series	The Sims
Platform(s)	Microsoft Windows
Release	NA: December 17, 2002
Genre(s)	Massively multiplayer online social simulation
Mode(s)	Multiplayer

The Sims Online was a 2002 massively multiplayer online game (MMO) developed by Maxis and published by Electronic Arts (EA) for Microsoft Windows. The game was a subscription-based online multiplayer version of the 2000 Maxis game The Sims, in which players could interact with others on virtual user-made lots, buy and customise properties, and make in-game money by taking on jobs. The Sims Online was the project of Maxis founder and Sims creator Will Wright, who sought to create an open-ended online game based on social interaction, with ambitions for the game to be a platform for emergent gameplay and the creation of virtual societies and politics. In line with these ambitions and the prior commercial success of The Sims, The Sims Online received considerable pre-release coverage, with expectations that it would be successful and break new ground for online multiplayer games.

Released following a two-month public beta, The Sims Online was met with mixed reviews from critics. Reviewers generally praised the game's social features, but found the game to lack the depth and appeal of The Sims, with many describing it as similar to a chat room. The overemphasis of jobs and money-making in the game was particularly critiqued due to the limited, repetitive and time-consuming nature of these activities in overall gameplay. The game similarly fared poorly commercially, underperforming press, industry and publisher expectations for the success of the game. The game also courted controversy, with its open-ended approach to social interaction leading to organised player harassment and simulated cybersex. The player count of The Sims Online peaked at slightly over 100,000 players in 2003, a modest number compared to other popular multiplayer games of the time. In March 2007, EA announced that the product would be re-branded as EA-Land, introducing several major enhancements to the game. Within several weeks, EA announced the game would shut down, and closed the servers on August 1, 2008. The Sims Online has retrospectively been viewed as a failed experiment, with its failure attributed to its limited features, repetitive gameplay and subscription fee. A free third-party reimplementation of The Sims Online, titled FreeSO, was launched in 2017.