Ticket balance

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In United States politics, balancing the ticket is a practice where a political candidate chooses a running mate, usually from the same party, with the goal of bringing more widespread appeal to the campaign. The term is most prominently used to describe the selection of the U.S. vice presidential nominee.

There are several means by which the ticket may be balanced. Someone who is from a different region than the candidate may be chosen as a running mate to provide geographic balance to the ticket. If the candidate is associated with a specific faction of the party, a running mate from a competing faction may be chosen so as to unify the party. Similarly, running mates may be chosen to provide ideological, age, or demographic balance.

In U.S. presidential elections, balancing the ticket was traditionally associated with the smoke-filled room cliché, but this changed in 1970 with reforms in the primary system resulting from the McGovern-Fraser Commission. According to Douglas Kriner of Boston University, the McGovern-Fraser reforms brought an end to traditional ticket balancing practices. Now, presidential candidates are less concerned with regional and ideological balance, says Kriner, and are more inclined to pick compatible running mates with extensive government experience.^[1]

If it is impossible to find one person who combines within his or her heritage, personality, and experience all the virtues allegedly cherished by American voters, the parties console themselves by attempting to confect out of two running mates a composite image of forward-looking-conservative, rural-urban, energetic-wise leadership that evokes hometown, ethnic, and party loyalties among a maximum number of voters. That is, at least, the theory behind the balanced ticket.

— Nelson Polsby and Aaron Wildavsky 1991 cited in Sigelman and Wahlbeck 1997^[2]