Too Pure

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Too Pure
Parent company	Beggars Group
Founded	1990
Founder	Richard Roberts and Paul Cox
Defunct	2008
Distributor(s)	Beggars Group
Genre	Alternative rock
Country of origin	United Kingdom
Location	London
Official website	toopure.com

Too Pure Records was a London-based independent record label formed in 1990 by Richard Roberts and Paul Cox.^[1] The label gained prominence after the release of PJ Harvey's debut studio album Dry in 1992, and subsequently found further success in the late 1990s and early 2000s with albums by indie rock artists such as Mclusky and Electrelane. The label was closed in 2008.