Tourism New Zealand is the marketing agency responsible for promoting New Zealand as a tourism destination internationally. It is the trading name of the New Zealand Tourism Board,[1] a Crown entity established under the New Zealand Tourism Board Act 1991. The Ministry of Business, Innovation and Employment; (previously the New Zealand Ministry of Tourism) is the government department tasked with tourism policy and research.
In undertaking this promotion, it has a stated objective to contribute to New Zealand's well-being across four pillars: the Economy, Nature, Culture, and Society.[2]
- ^ Tourism New Zealand (New Zealand Tourism Board), Directory of Official Information, Ministry of Justice, 2007
- ^ "What we do". www.tourismnewzealand.com. Retrieved 20 June 2023.
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