Type of site | Second screen social networking |
|---|---|
| Available in | English |
| Founded | June 2010 |
| Dissolved | January 1, 2015 |
| Predecessor(s) | GetGlue |
| Country of origin | United States |
| Area served | Worldwide |
| Owner | i.TV |
| Founder(s) | Alex Iskold (GetGlue) |
| CEO | Alex Iskold |
| URL | tvtag |
| Commercial | Yes |
| Registration | Required |
| Users | ~4 million |
| Launched | December 2005 (as GetGlue) |
| Current status | Offline |
tvtag (formerly GetGlue)[1] was a social networking website and mobile app for television fans. Users "check into" the shows, movies and sports that they consumed using a website, mobile website, or mobile app.[2]
GetGlue's service was launched in June 2010, with headquarters in New York City.[3] In November 2013, GetGlue was acquired by second screen company i.TV.[4] Mashable called the merger “a solid meld between two platforms with similar goals — helping users find and engage with the best TV content — but different strengths.”[5]
In January 2014, GetGlue changed its name to tvtag. Along with the new name the site also got a "new look, feel, and direction". The website and app received an update. The color scheme changed from blue to red. The new experience allowed you to "check in, unlock digital stickers, comment, doodle, and react to TV moments with other fans while watching your favorite shows".[6]
On December 19, 2014, in an email to users and a posting on their website, tvtag announced that they "will be shutting down tvtag and its supporting apps in order to refocus our efforts on other initiatives." The site was offering users a way to retrieve their usage data via email. The statement did leave the door open for either a new app or a return of tvtag.[7]
- ^ Williams, Owen (January 25, 2014). "TV social network GetGlue is rebranding to tvtag and will get a major update next week". The Next Web. Retrieved January 25, 2014.
- ^ Dubois, Lou (25 October 2010). "GetGlue: The Foursquare of Entertainment?". Inc. Mansueto Ventures. Retrieved 15 December 2022.
- ^ "GetGlue Stares Down the Facebook Behemoth". GigaOM. April 26, 2010.
- ^ "i.TV Is Buying GetGlue; Here's What That Means for Social TV". AdAge. November 6, 2013.
- ^ "TV Discovery Company i.TV Acquires GetGlue". Mashable. November 6, 2013.
- ^ justinw (28 January 2014). "GetGlue is now tvtag". blog.tvtag. Archived from the original on 21 December 2014. Retrieved 15 December 2022.
- ^ Roettgers, Janko. "GetGlue successor TVtag is shutting down". Gigaom, Inc. Retrieved 21 December 2014.
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