Tzivos Hashem

Tzivos Hashem (literally, "Army of God"^[1]), is a Brooklyn, New York-based organization that was founded in 1980 as a youth group of the Chabad movement to encourage its version of Jewish customs and religious practice in non-orthodox Jewish children.

^ Heilman, Samuel C. (2006). Sliding to the Right: The Contest for the Future of American Jewish Orthodoxy. University of California Press. p. 287. ISBN 9780520247635. Retrieved September 20, 2012. To fire up the children with this fervor, a notice from the Tzivos Hashem Lubavitch youth organization promotes the sale of a magazine taken up with the subject and announces (in English, apparently for those to whom this language speaks most clearly), 'Kids can't resist the Moshiach Times.' [...] Indeed, this recognition that there is an ongoing need to instill in the children a sense of connection to a rebbe whom they have never seen in the flesh yet whom they must treat as immanent in their lives is reflected in a poster and the book it promotes: The Rebbe Speaks to Children. The flyer informs us that this collection of talks was originally given to the Tzivos Hashem (Army of God) youth groups as is 'organized according to the holidays and special seasons of the calendar.' Thus it can serve as a way of inserting the rebbe into the ongoing lives of children who never knew him.

[Heilman-1] Heilman, Samuel C. (2006). Sliding to the Right: The Contest for the Future of American Jewish Orthodoxy. University of California Press. p. 287. ISBN 9780520247635. Retrieved September 20, 2012. To fire up the children with this fervor, a notice from the Tzivos Hashem Lubavitch youth organization promotes the sale of a magazine taken up with the subject and announces (in English, apparently for those to whom this language speaks most clearly), 'Kids can't resist the Moshiach Times.' [...] Indeed, this recognition that there is an ongoing need to instill in the children a sense of connection to a rebbe whom they have never seen in the flesh yet whom they must treat as immanent in their lives is reflected in a poster and the book it promotes: The Rebbe Speaks to Children. The flyer informs us that this collection of talks was originally given to the Tzivos Hashem (Army of God) youth groups as is 'organized according to the holidays and special seasons of the calendar.' Thus it can serve as a way of inserting the rebbe into the ongoing lives of children who never knew him.

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