User intent

User intent, otherwise known as query intent or search intent, is the identification and categorization of what a user online intended or wanted to find when they typed their search terms into an online web search engine for the purpose of search engine optimisation or conversion rate optimisation.^[1] Examples of user intent are fact-checking, comparison shopping or navigating to other websites.

^ Jansen, Jim (July 2011). Understanding Sponsored Search: Core Elements of Keyword Advertising. New York, NY, USA: Cambridge University Press. p. 44. ISBN 9781107011977.

[Understanding_Sponsored_Search:_Core_Elements_of_Keyword_Advertising-1] Jansen, Jim (July 2011). Understanding Sponsored Search: Core Elements of Keyword Advertising. New York, NY, USA: Cambridge University Press. p. 44. ISBN 9781107011977.

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