Victory Motorcycles

Victory Motorcycles

Industry	Motorcycle
Founded	1997; 28 years ago (1997)
Headquarters	Spirit Lake, Iowa , USA
Production output	1999–2017
Owner	Polaris Inc.
Parent	Polaris Inc.
Website	www.victorymotorcycles.com

Victory Motorcycles was an American motorcycle brand based in Spirit Lake, Iowa, United States. It began selling its vehicles in 1998, and began winding down operations in January 2017 to be succeeded by the revived traditional American motorcycle brand Indian, which are both (since 2011) owned by parent company Polaris Industries. as of 2020 the brand was revived in Colombia by the holding Grupo Auteco

Polaris, an American manufacturer of snowmobiles and all-terrain vehicles, created Victory following the modern success of Harley-Davidson. Victory's motorcycles were designed to compete directly with Harley-Davidson and similar American-style motorcycle brands, with V-twin engines and touring, sport-touring, and cruiser configurations. The first Victory, the V92C, was announced in 1997 and began selling in 1998. Victory was profitable for a number of years (beginning in 2002) but failed to turn a profit three of its last five years, due to a lack of sensible investment in the brand, preferring to release new model years with no changes to successful models other than paint, and poor investment choices in electric and three wheeled motorcycles.^[1]

In 2020, the Victory brand began a new era that marked a revolution in motorcycle design and technology in the Colombian market. It developed a comprehensive product lineup covering all segments, including automatic, semi-automatic, off-road, urban, and high-end motorcycles. This evolution was backed by Auteco, the first motorcycle assembly plant in Latin America since 1961 and a historical sales leader in Colombia for many decades.

In 2022, the rights to the Victory brand were transferred to Auteco Mobility, leading to its strengthening and enabling the expansion of its high-end line through a strategic alliance with the international brand Zontes. Present in 54 countries and holding over 400 design and invention patents, Zontes introduced to Colombia the latest generation of its motorcycles, including the Zontes U155 and 310M, as well as the new 350 series in T, X, R, and GK versions.