Vidding is a fan labor practice in media fandom of creating music videos from the footage of one or more visual media sources, thereby exploring the source itself in a new way. The creator may choose video clips in order to focus on a single character, support a particular romantic pairing between characters, criticize or celebrate the original text, or point out an aspect of the TV show or film that they find under-appreciated. The resulting video may then be shared via one or more social media outlets and online video platforms such as YouTube. The creators refer to themselves as "vidders"; their product as "vids", "fanvids", "fanvideos", "songvids", or the more recently adopted name "edits"; and the act itself is referred to as vidding.
Vidding can occur within a fandom; however, it is also often considered its own fandom, as vidding fans will often watch vids simply because they are vids. (This is distinct from fan fiction readers and other fans, for instance, who tend to choose what to engage based on source text more than form.) Accordingly, vidding has its own dedicated fan conventions, including Vividcon and VidUKon.
Fan videos within the world of anime fandom are distinct[how?] from the videos created by vidders. A fan-made music video using anime footage fans is called an anime music video or AMV, not a fanvid. Most vidders in media fandom are women,[1][2][3] though there are many men, too.[4]
- ^ Ulaby, Neda (25 February 2009). "Vidders Talk Back To Their Pop-Culture Muses". NPR: All Things Considered. Retrieved 15 August 2009.
- ^ Walker, Jesse (August–September 2008). "Remixing Television: Francesca Coppa on the vidding underground". Reason Online. Retrieved 15 August 2009.
- ^ Hill, Logan (12 November 2007). "The Vidder". New York Magazine. Retrieved 15 August 2009.
- ^ Cite error: The named reference
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