Virtual restaurant

A virtual restaurant in Columbus, Ohio in 2020

A virtual restaurant, also known as a ghost kitchen, cloud kitchen or dark kitchen, is a food service business that serves customers exclusively by delivery and pick-up based on phone and online ordering.[1] Virtual restaurants are stand-alone businesses that either operate out of an existing restaurant's kitchen or from a separate kitchen set-up away from a restaurant.[2][3][4] By not having a full-service restaurant with a storefront and dining room, virtual restaurants can economize by occupying cheaper real estate.[5][6] The reduced space lowers overall overhead and operational costs, thus yielding higher profit margins, as the price of the food provided is typically not changed.[7] The virtual restaurant's single kitchen format allows for multiple brands to share kitchen space.[2][8][9]

  1. ^ Shieber, Jonathan (November 2018). "The next big restaurant chain may not own any kitchens". TechCrunch. Verizon Media. Archived from the original on 26 December 2019. Retrieved 2 May 2019.
  2. ^ a b Cite error: The named reference nytimes was invoked but never defined (see the help page).
  3. ^ Cite error: The named reference seattle was invoked but never defined (see the help page).
  4. ^ Coley, Ben (July 2020). "Chuck E. Cheese is Serious About Pasqually's Pizza & Wings". QSR magazine. Archived from the original on 2020-07-13. Retrieved 2020-11-12.
  5. ^ Holmes, Mona (May 23, 2018). "Here's Why a Lot of Delivery Food Isn't Coming From Actual Restaurants The incubators are like WeWork for the restaurant industry". Eater Los Angeles. Vox Media. Archived from the original on 27 May 2018. Retrieved 2 May 2019.
  6. ^ Chamlee, Virginia (September 30, 2016). "Are Virtual Restaurants Dining's Next Hot Trend?". Eater. Archived from the original on October 2, 2016. Retrieved June 14, 2017.
  7. ^ Ungerleider, Neal (2017-01-20). "Hold The Storefront: How Delivery-Only "Ghost" Restaurants Are Changing Takeout". Fast Company. Archived from the original on 2019-06-01. Retrieved 2021-04-30.
  8. ^ Cite error: The named reference chronicle was invoked but never defined (see the help page).
  9. ^ Olson, Alexandra (September 28, 2022). "The rise of 'ghost kitchens': Here's what the online food ordering boom has produced". USA Today. Archived from the original on 2021-02-26. Retrieved 2020-11-12.

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