Visual merchandising

Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.^[1][2]

Visual Merchandising is about creating a story and presenting it to the Public(the Customers). It's not just about putting items together it has to make sense. It's about creating theater and interest and drawing the customers into your store with an outstanding Visual Display a story. It's not just about putting colours together. For example. A Window Display for Summer Fashion, set the seen 'Going on a picnic to the beach' Maniquinns 2 adult 2 children dressed in beach attire,.....swimsuits,shorts, tops, Dress Accessorizing with Shoes, hats sunglasses,towels blanket,Sunscreen beach bags backpacks ideas are endless bringing in stock from different departments its about Selling many items not just just one. That's why the idea of story telling and theater is so important for Visual Merchandising. Merchandising is a about placement of stock within a store that's eye-catching. Companies/ Organizations Need to employ people who are aqualified and have a background in Visual Merchandising and stop making the mistakes of employing a Merchander to do the Job of a Visual Merchander. (Added) by Quailifed Visual Merchander of 35+ years Melissa (Haynes) Waka.