WIAT

WIAT

Birmingham–Tuscaloosa– Anniston, Alabama United States
City	Birmingham, Alabama
Channels	Digital: 30 (UHF) Virtual: 42
Branding	CBS 42
Programming
Affiliations	42.1: CBS for others, see § Subchannels
Ownership
Owner	Nexstar Media Group (Nexstar Media Inc.)
History
First air date	October 17, 1965 (58 years ago) (1965-10-17)
Former call signs	WBMG (1965–1998)
Former channel number(s)	Analog: 42 (UHF, 1965–2009)
Former affiliations	NBC (secondary, 1965–1970)
Call sign meaning	"It's About Time", station slogan at 1998 relaunch
Technical information[1]
Licensing authority	FCC
Facility ID	5360
ERP	1,000 kW
HAAT	426 m (1,398 ft)
Transmitter coordinates	33°29′4.5″N 86°48′25.4″W / 33.484583°N 86.807056°W / 33.484583; -86.807056
Links
Public license information	Public file LMS
Website	www.cbs42.com

WIAT (channel 42) is a television station in Birmingham, Alabama, United States, affiliated with CBS and owned by Nexstar Media Group. The station's studios are on Golden Crest Drive atop Red Mountain, where its tower is also located.

Channel 42 in Birmingham went on the air as WBMG on October 17, 1965, nearly nine years after its construction was approved. It was the city's third commercial station after channels 6 and 13 (now WBRC and WVTM-TV), whose very high frequency (VHF) signals carried further than WBMG's ultra high frequency (UHF) signal; the Birmingham Television Corporation, which built channel 42, had been unsuccessful in efforts to allocate a third VHF TV channel to Birmingham. The station initially aired the CBS and NBC programs not aired by channel 13 until the two stations each took full-time network affiliations in 1970. It was hemmed in by its weaker signal, the existence of CBS affiliates in Tuscaloosa and Anniston, and the dominance of the VHF stations in the ratings. Roy H. Park Broadcasting acquired WBMG in 1973, but WBMG never moved above third in the market. In response to low ratings, the station dropped local news in 1982 and restored it in 1987; the newscasts, titled Action News Birmingham, became known for a combative style and emphasis on metro-area news, but they were never highly viewed. By 1997, syndicated reruns of Sanford and Son attracted more viewers than WBMG's evening news, and a new Birmingham TV station pushed channel 42 into fourth place in news.

When Media General acquired the Park group in 1997, it planned a major overhaul of the long-struggling station. General manager Eric Land fired all of WBMG's on-air presenters as well as other news employees in December 1997. For a month, channel 42 aired a countdown clock at 5 and 10 p.m. while the news department was rebuilt from scratch, a tactic that attracted national attention. On February 5, 1998, the station changed its call letters to WIAT—for its new slogan, "It's About Time"—and relaunched its newscasts as 42 Daily News. The news programs featured short stories, no on-camera reporters, and a high story count; while still in fourth place, they were a marked improvement in quality and ratings over their predecessors. After ratings plateaued in the early 2000s, the station moved to a more conventional format and brought in veteran Birmingham news personalities, which made channel 42 more competitive in the market.

Media General acquired WVTM-TV in 2006 and sold WIAT to New Vision Television to make the purchase. LIN Media acquired New Vision in 2012, and Media General acquired LIN in 2014—this time, keeping WIAT and selling WVTM. Nexstar purchased Media General in 2017.