WSRV

WSRV
Gainesville, Georgia;
Broadcast area	Atlanta metropolitan area
Frequency	97.1 MHz (HD Radio)
Branding	97.1 The River
Programming
Language(s)	English
Format	Classic rock
Subchannels	HD2: Alternative rock; HD3: Talk radio (WSB); HD4: Latin pop (WCHK);
Affiliations	Atlanta Gladiators
Ownership
Owner	Cox Media Group; (Cox Radio, LLC);
Sister stations	WALR-FM; WSB; WSB-FM; WSB-TV; WSBB-FM;
History
First air date	November 1, 1965
Former call signs	WWQT (1965–1972); WFOX (1972–2006);
Call sign meaning	Chattahoochee River
Technical information
Licensing authority	FCC
Facility ID	59970
Class	C
ERP	100,000 watts
HAAT	483 meters (1,585 ft)
Transmitter coordinates	34°07′33″N 83°51′32″W / 34.1257°N 83.8588°W
Translator(s)	HD2: 93.5 W228CA (Suwanee); HD2: 97.7 W249CK (Duluth); HD4: 96.5 W243CE (Winder);
Links
Public license information	Public file; LMS;
Webcast	Listen live; Listen live (via Audacy); Listen live (via iHeartRadio);
Website	971theriver.com

WSRV (97.1 FM) – branded 97.1 The River – is a commercial radio station licensed to Gainesville, Georgia, and serving Metro Atlanta. It is owned by the Cox Media Group. WSRV broadcasts a classic rock radio format. The studios and offices are in the Cox Television and Radio Facility on West Peachtree Street near the Brookwood neighborhood of Atlanta.

WSRV has an effective radiated power (ERP) of 100,000 watts. The transmitter tower is off Eagle Ranch Road in Braselton, at the northeastern edge of Metro Atlanta.^[2] WSRV uses the HD Radio technology. Its HD2 digital subchannel carries an alternative rock format known as "The Other Side of The River." The HD3 subchannel simulcasts the talk format on WSB. The HD4 subchannel simulcasts the Latin Pop format on WCHK.