Type of site | Social networking |
|---|---|
| Available in | English |
| Owner | Pelago, Inc. |
| URL | whrrl.com |
| Launched | October 2007 |
| Current status | Shutdown |
Whrrl was a social location-based service developed by the Seattle-based company Pelago, Inc.[1] Whrrl had a recommendation engine that uses algorithms and users' votes to surface relevant recommendations.[2]
On June 30, 2010, Whrrl launched its Society Rewards Program, designed to close the gap between a brand's online social media and real-world presence with its first partner, Murphy USA Oil.[3]
Groupon announced that it had purchased Whrrl on April 18, 2011.[4] As Whrrl dissipates, it is being speculated that Groupon will leverage location based social networking or "check-ins" on their popular group coupon site.
- ^ Whrrl 3 Wants To Kill Farmville. Not Foursquare. Not Gowalla. Farmville.. TechCrunch URL accessed August 26, 2010.
- ^ Waters, J.K.; Lester, J. (2010). The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities. EverythingÂ. Adams Media. p. 236. ISBN 978-1-4405-0632-1. Retrieved December 5, 2017.
- ^ Check In With Whrrl, Win Free Gas TechFlash URL accessed August 27, 2010.
- ^ andrew. "Groupon Acquires Pelago « Groublogpon – The Serious Blog of Groupon". Groupon.com. Retrieved February 1, 2012.
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