World Wide Fund for Nature

World Wide Fund for Nature
AbbreviationWWF
Formation29 April 1961 (1961-04-29)
Founders
TypeInternational NGO
Purpose
HeadquartersRue Mauverney 28
Gland, Switzerland
Region
Worldwide
Methods
  • Lobbying
  • Research
  • Consultancy
President
Adil Najam
Director General
Kirsten Schuijt
RevenueIncrease US$433 million (2022)[3]
Websitewwf.panda.org
worldwildlife.org (US)
^ b: Also WWF's first president.[4]

The World Wide Fund for Nature (WWF) is a Swiss-based international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment.[5] It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States. WWF is the world's largest conservation organization, with over 5 million supporters worldwide, working in more than 100 countries and supporting around 3,000 conservation and environmental projects.[6] It has invested over $1 billion in more than 12,000 conservation initiatives since 1995.[7] WWF is a foundation with 65% of funding from individuals and bequests, 17% from government sources (such as the World Bank, FCDO, and USAID) and 8% from corporations in 2020.[8][9]

WWF aims to "stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature."[10] Living Planet Report has been published every two years by WWF since 1998; it is based on a Living Planet Index and ecological footprint calculation.[5] In addition, WWF has launched several notable worldwide campaigns, including Earth Hour and the debt-for-nature swap, and its current work is organized around these six areas: food, climate, freshwater, wildlife, forests, and oceans.[5][7]

WWF has faced criticism for its corporate ties[11][12][13] and for support of conservation measures that have resulted in violent conflict with local people.[14][15] WWF is part of the Steering Group of the Foundations Platform F20, an international network of foundations and philanthropic organizations.[16]


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  1. ^ Cite error: The named reference WWF history was invoked but never defined (see the help page).
  2. ^ In Memoriam: Godfrey A. Rockefeller Archived 14 May 2012 at the Wayback Machine, World Wildlife Fund, 29 January 2010.
  3. ^ "Financial Info". World Wildlife Fund. Retrieved 29 November 2023.
  4. ^ "WWF – Who We Are – History". Worldwildlife.org. Archived from the original on 6 February 2012. Retrieved 19 August 2012.
  5. ^ a b c Cite error: The named reference :0 was invoked but never defined (see the help page).
  6. ^ "WWF conservation projects around the world". Archived from the original on 12 February 2021. Retrieved 6 February 2009.
  7. ^ a b "WWF – Endangered Species Conservation". World Wildlife Fund. Archived from the original on 17 April 2018. Retrieved 18 April 2018.
  8. ^ "How is WWF run?". Archived from the original on 13 June 2022. Retrieved 13 June 2022.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  9. ^ WWFN-International Annual Review (PDF). World Wide Fund for Nature. 2020. p. 60. Archived (PDF) from the original on 10 October 2022. Retrieved 13 June 2022.
  10. ^ "WWF's Mission, Guiding Principles and Goals". WWF. Archived from the original on 13 January 2019. Retrieved 13 January 2019.
  11. ^ Cite error: The named reference Corp1 was invoked but never defined (see the help page).
  12. ^ Cite error: The named reference Corp2 was invoked but never defined (see the help page).
  13. ^ Paddison, Laura (15 October 2013). "WWF's president on business partnerships and greenwashing". The Guardian. ISSN 0261-3077. Retrieved 3 March 2024.
  14. ^ "Green Violence: 'Eco-Guards' Are Abusing Indigenous Groups in Africa". Yale E360. Archived from the original on 19 July 2020. Retrieved 7 July 2020.
  15. ^ Beaumont, Peter (25 November 2020). "Report clears WWF of complicity in violent abuses by conservation rangers". The Guardian. ISSN 0261-3077. Retrieved 3 March 2024.
  16. ^ "F20 – For a transformation that leaves no one behind – F20 – For a transformation that leaves no one behind". Archived from the original on 16 November 2020. Retrieved 18 November 2020.

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