Yahoo

Yahoo
	Logo used since 2019
Type of business	Subsidiary
Type of site	Web portal and online services
Founded	January 1994
Headquarters	Sunnyvale, California, United States
Area served	Worldwide
Owners	Apollo Global Management (90%); Verizon (10%);
Founder(s)	Jerry Yang; David Filo;
Products	List of products
Revenue	$7.4 billion (2020)
Employees	8,600 (2017)
Parent	Yahoo! Inc. (2021–present); Verizon Media (2019–2021); Oath Inc. (2017–2019); Yahoo! Inc. (1995–2017) (The old Yahoo!);
URL	yahoo.com
Advertising	Yahoo Ad Tech
Registration	Optional
Current status	Active

Yahoo (/ˈjɑːhuː/ ^ⓘ, styled yahoo! in its logo)^[4] is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment,^[5] and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo! Inc., which is 90% owned by Apollo Global Management and 10% by Verizon.

Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s.^[6] However, its use declined in the 2010s as some of its services were discontinued, and it lost market share to Facebook and Google.^[7]^[8]

^ "Fortune 500: Yahoo company profile". Fortune. Archived from the original on April 12, 2022. Retrieved March 8, 2022.
^ "Verizon Communications, Form 8-K, Current Report, Filing Date Jul 27, 2017" (PDF). secdatabase.com. Archived (PDF) from the original on May 2, 2018. Retrieved May 1, 2018.
^ Lepitak, Stephen (February 3, 2022). "Yahoo Targets Ad Tech Momentum with Spate of Exec Promotions". AdWeek. Archived from the original on March 31, 2022. Retrieved April 7, 2022.
^ Yahoo 'Flashing Lights' Commercial (1080p) on YouTube
^ "y!entertainment". yahoo.com/entertainment/. Yahoo. Retrieved March 21, 2025.
^ "Yahoo's Sale to Verizon Ends an Era for a Web Pioneer". The New York Times. July 25, 2016. Archived from the original on February 16, 2017. Retrieved February 23, 2017.
^ McGoogan, Cara (July 25, 2016). "Yahoo: 9 reasons for the internet icon's decline". The Daily Telegraph. Archived from the original on April 17, 2018. Retrieved April 4, 2018.
^ Tynan, Dan (March 21, 2018). "The Glory That Was Yahoo". Fast Company. Archived from the original on December 2, 2020. Retrieved January 10, 2019.

[1] "Fortune 500: Yahoo company profile". Fortune. Archived from the original on April 12, 2022. Retrieved March 8, 2022.

[Verizon-Communications-Jul-2017-8-K-2] "Verizon Communications, Form 8-K, Current Report, Filing Date Jul 27, 2017" (PDF). secdatabase.com. Archived (PDF) from the original on May 2, 2018. Retrieved May 1, 2018.

[3] Lepitak, Stephen (February 3, 2022). "Yahoo Targets Ad Tech Momentum with Spate of Exec Promotions". AdWeek. Archived from the original on March 31, 2022. Retrieved April 7, 2022.

[4] Yahoo 'Flashing Lights' Commercial (1080p) on YouTube

[5] "y!entertainment". yahoo.com/entertainment/. Yahoo. Retrieved March 21, 2025.

[6] "Yahoo's Sale to Verizon Ends an Era for a Web Pioneer". The New York Times. July 25, 2016. Archived from the original on February 16, 2017. Retrieved February 23, 2017.

[telegraph.co.uk-7] McGoogan, Cara (July 25, 2016). "Yahoo: 9 reasons for the internet icon's decline". The Daily Telegraph. Archived from the original on April 17, 2018. Retrieved April 4, 2018.

[8] Tynan, Dan (March 21, 2018). "The Glory That Was Yahoo". Fast Company. Archived from the original on December 2, 2020. Retrieved January 10, 2019.

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