Yamaha Entertainment Group

Yamaha Entertainment Group
of America
Company type	Division
Industry	Music
Founded	2001
Founder	Chris Gero
Headquarters	Franklin, Tennessee, U.S.
Area served	United States
Owner	Yamaha Corporation
Parent	Yamaha of America
Website	yamahaentgroup.com

Yamaha Entertainment Group of America, is a division of the American subsidiary of Yamaha Corporation. It is based in Franklin, Tennessee and was created and developed in 2001 by Vice President Chris Gero. YEG is responsible for the development and advancement of Yamaha brand name through numerous artist-related activities worldwide, which includes endorsements, artist imaging, artist marketing, concert production, media operations, piano logistics, tour support, product placement, artist related publications, artist website development and strategic alliances.