The ZIP Code system (a backronym for Zone Improvement Plan[1]) is the system of postal codes used by the United States Postal Service (USPS). The term ZIP was chosen to suggest that the mail travels more efficiently and quickly[2] (zipping along) when senders include the code in the postal address. ZIP Code and ZIP+4 are registered trademarks of the United States Postal Service, which also registered ZIP Code as a service mark until 1997.[3]
Introduced on July 1, 1963, the basic format comprised five digits, the first designating a region of the country and subsequent digits localizing the destination further.[4][5][6] In 1983, an extended code was introduced named ZIP+4; it included the five digits of the ZIP Code, followed by a hyphen and four digits that designated a location even more specific than the original five.
Private carriers and the USPS use ZIP Codes to route deliveries. In addition, ZIP Codes have become a basis for breaking down demographic, marketing, and sales data for analytical purposes.
When Day unveiled the nationwide 5-digit ZIP Code at a postmasters' convention in October of 1962, he simultaneously introduced the world to 'Mr. ZIP'—the cartoon character whose body language symbolizes speedy delivery.
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